The 7114 model focuses on creating 7 hours of content across 11 interactions through 4 platforms to build trust and engagement with the audience. 

For U Roof It, the content will highlight their expertise in custom roofing design, the consultation process, competitive offerings, and customer-focused services.

CUSTOMER TESTIMONIALS & STORIES (3 x 20MIN)

Content: Feature clients who’ve had their roofing built or remodeled by U Roof It. Each testimonial highlights the before-and-after transformation, their experience working with the team, and how the renovation impacted their home life.

Value: Social proof is key to building trust in an industry like roofing construction. Seeing satisfied clients provides credibility and confidence.

Platform: YouTube, Instagram, LinkedIn

ROOFING CRAFTMANSHIP SERIES (3 x 15MIN)

Content: A behind-the-scenes look at how U Roof It creates custom roofing. Focus on the materials used, the craftsmanship that goes into each piece, and how they ensure durability and style.

Value: Showcases the high-quality work and attention to detail that sets U Roof it apart from competitors.

Platform: YouTube, Instagram, Facebook

*Remember- at this point we've already recorded over 7 hours of long form content that we'll use to create Shorts & Posts.

YouTube:   

- Full-length videos and episodes featuring the design process, client testimonials, and trend insights.

- SEO-optimized video titles to attract organic traffic from people searching for roofing renovations.

Instagram:

  - High-quality photos of finished roofing projects, behind-the-scenes reels of roofing being crafted, and transformation videos.

  - Use Instagram Stories for quick tips, polls about design preferences, and live Q&As with followers.

LinkedIn:

   - Post articles about design trends, success stories from commercial projects, and roofing renovation tips for homebuilders.

   - Share company milestones, industry insights, and case studies to engage a more professional audience.

Facebook:

  - Post video content, including client testimonials, behind-the-scenes videos, and live Q&A announcements.

  - Create event pages for live Q&A sessions or exclusive roofing design consultations.

TikTok:

  - Post short, engaging videos showcasing roofing makeovers, time-lapse transformations, and quick tips for roofing design.

  - Use trending sounds or design hacks to engage a broader audience

Pinterest:

   - Create boards with beautiful roofing designs, layout ideas, and roofing styles. Each pin can link back to blog posts or videos on U Roof It's website for more engagement.

Email Newsletter:

   - Weekly or monthly emails featuring new content, such as design trends, recent projects, or advice on starting a roofing renovation. Include links to blog posts and videos for deeper engagement.

WhatsApp Business:

   - Direct messaging with potential clients about consultations, sending links to design galleries or testimonials. Use it for quick communication on project progress.

Google My Business:

   - Regular updates with photos, videos, and posts showcasing new projects, client reviews, and blog content to boost local SEO.

Twitter:

   - Share quick updates about new projects, roofing design trends, and client reviews. Engage with the design community and share relevant articles or collaborations.

Website Blog:

   - Long-form articles explaining the roofing renovation process, design tips, or cabinetry craftsmanship. Embed YouTube videos and include calls to action for consultations or inquiries.

Sample of Interview Questions for the Podcast/Video Series 

1. Can You Tell Us About the Beginnings of U Roof It? What Inspired You to Specialize in Roofing construction & Design?

• Why It Works: Personal stories help humanize the brand, showing viewers the passion behind U Roof Its craftsmanship.

2. What’s the Most Common Misconception Homeowners Have When Starting a Roofing Renovation?

• Why It Works: This educates potential clients and provides practical advice to viewers who may be considering a roofing remodel.

3. What’s Been One of Your Favorite Roofing Projects, and Why?

• Why It Works: Personal stories about past projects highlight the uniqueness of each design and the satisfaction of transforming spaces for clients.

4. How Does U Roof Its Approach Custom Roofing? Can You Walk Us Through the Process

• Why It Works: Gives insight into the craftsmanship and attention to detail that makes U Roof It stand out in a competitive industry.

5. What Are Some of the Biggest Roofing Design Trends You’re Seeing for 2024, and How Do They Influence Your Projects?

• Why It Works: Showcases U Roof It as a thought leader in the roofing design space, highlighting their knowledge of current trends and client preferences.

6. What Role Do Materials Play in the Customization Process, and How Do You Guide Clients in Choosing the Right Ones?

• Why It Works: Reinforces the brand’s commitment to quality and detail, helping build confidence in potential clients.

7. For Someone Who’s Never Undertaken a Roofing Renovation, What’s One Piece of Advice You’d Give Them Before They Start??

• Why It Works: Practical advice helps build trust by showing that U Roof It is committed to client success and satisfaction.

8. Can You Talk About Your Favorite Aspect of Roofing Design and What Drives Your Creativity?

• Why It Works: Sharing creative inspiration helps personalize the brand and gives potential clients insight into U Roof It design philosophy.

9. What’s the Process Like for Clients When They Come to You With a Custom Roofing Idea?

• Why It Works: Clarifies the design process and expectations, making clients feel more comfortable about the experience.

10. What Sets U Roof It Apart From Other Roofing Design Companies?

• Why It Works: Highlights U Roof Its unique value proposition, positioning the brand as a leader in the custom roofing space.

11. What’s Next for U Roof It? Any Big Plans or Upcoming Projects We Should Know About?

• Why It Works: Builds excitement for future projects and gives the audience a reason to stay engaged with the brand.

These questions are crafted to make the conversation flow naturally, bringing out personal stories, industry insights, and relatable moments that will keep viewers engaged and build trust in U Roof It. They touch on key areas like structural integrity, long term cost saving, future proofing, lighting, safety, and customer satisfaction while also showcasing the human side of the business.