The 7114 model focuses on creating 7 hours of content across 11 interactions through 4 platforms to build trust and engagement with the audience. 

For iCerMax™, the content will highlight their expertise in cable management, solutions, product offerings, and customer-focused services.

CUSTOMER TESTIMONIALS & CASE STUDIES (3 x 20MIN)

Content: Feature real customers discussing how iCerMax™ has helped them solve contamination challenges. Include visuals of installations.

Value: Social proof showcasing the positive impact of iCerMax™ solutions, building trust and showing the application of their services.

Platform: YouTube, Instagram, LinkedIn

PRODUCT HIGHLIGHT SERIES (3 x 15MIN)

Content: Detailed product demonstrations, starting with the most popular products such as entrained & free water separators, overlanding vehicle protection and custom solutions.

Value: Educates customers on how these products work, their benefits, and how they solve problems in industries like construction, data centers, and more.

Platform: YouTube, Website, Instagram

*Remember- at this point we've already recorded over 7 hours of long form content that we'll use to create Shorts & Posts. 

We will distribute the content across various platforms to maximize engagement: 

YouTube: Full episodes and highlight clips from interviews and product demos. SEO-focused titles to improve discoverability.

Instagram: Short snippets, reels, and time-lapse videos showcasing installations. Share behind-the-scenes content from product creation and customer testimonials.

LinkedIn: Share blog posts and in-depth articles on the importance of decontamination sustainability. Promote company updates and professional case studies.

Facebook: Upload full video content and create event posts for live Q&A sessions. Engage with customers through comments and polls to understand their challenges.

Twitter: Quick tips, updates, and behind-the-scenes photos with links to full content. Share customer success stories and tips for improving efficiency with filtration management.

Email Newsletter: Weekly email highlighting featured content (such as case studies and product tutorials). Include special offers or promotions for loyal customers.

Website Blog: Embed YouTube videos on your website, supplemented by blog posts explaining product benefits, how-to guides, and industry insights. Use SEO to attract organic traffic.

TikTok: Short, engaging videos showing fast-paced installations, product comparisons, and behind-the-scenes action.

Pinterest: Create boards featuring organized filtration management solutions for different applications. Highlight sleek design and functionality of products.

Google My Business: Post content like customer reviews, product highlights, and location-based promotions to boost local SEO.

WhatsApp Broadcasts: Share links to your latest content, live events, and product highlights directly with your customer base.

Sample of Interview Questions for the Podcast/Video Series 

1. How Did iCerMax™ Start, and What Inspired You to Enter the Fuel & Oil Filtration Industry?

• Why It Works: This question helps humanize the business by sharing the founder’s story and passion. Viewers love to hear about the journey behind a brand.

2. Over the Years, What’s Been One of the Most Memorable Projects You’ve Worked On, and Why?

• Why It Works: Sharing specific, memorable experiences can give insight into the unique challenges and satisfaction of decontamination work. It can also highlight the personal connection iCerMax™ has with its projects and clients.

3. Can You Walk Us Through a Typical Day in the Life of a Filtration Specialist at iCerMax™?

• Why It Works: This gives viewers a behind-the-scenes look into the daily operations, showing the professionalism and attention to detail involved in their work. It’s relatable and humanizes the team.

4. Sustainable Filtration Is Gaining Popularity—How Do You Approach Filtration Installations for Businesses & Machinery?

• Why It Works: This educates viewers on iCerMax™ expertise in decontamination, while addressing a growing need in the market. It positions the company as a forward-thinking provider in the energy space.

5. What’s the Biggest Misconception People Have About Decontamination or Filtration?

• Why It Works: By addressing common misconceptions, this question helps reassure potential customers who may have concerns or fears about decontamination or filtration.

6. How Has the Transition to Multi-application Decontamination practice, Like Receiving + Storage + Transfer, Changed the filtration Industry, and What’s Exciting About the Future?

• Why It Works: This taps into industry trends and future-forward thinking, which keeps viewers engaged and interested in how iCerMax™ is staying ahead in the evolving fuel & oil decontamination sector.

7. With Contamination Being Such a Key Element in Businesses and Machinery, How Do You Help Clients Choose the Right Solutions?

• Why It Works: This provides practical advice that viewers can use, and it positions iCerMax™ as experts in not only filtration work but also aesthetic and functional aspects like smart cycling.

8. Safety Is Clearly a Priority in Filtration Maintenance Work—What Are Some Key Safety Practices You Follow During Installations?

• Why It Works: It reassures viewers that iCerMax™ takes safety seriously, which is a major concern for customers when it comes to Filtration installations and monitoring setups.

9. Can You Share a Story of a Challenging Installation Where the Outcome Was Really Satisfying?

• Why It Works: A story of overcoming challenges shows the problem-solving skills and determination of the team, building trust and relatability.

10. How Do You Ensure That the Decontamination Solutions You Install Are Both Environmentally Friendly and Cost-Effective for Clients?

• Why It Works: This reinforces the value proposition of fuel & oil decontamination, focusing on both sustainability and savings, which appeals to eco-conscious and budget-aware viewers.

11. For Someone Who’s Never Had Filtration or Decontamination Work Done, What Would You Recommend They Look for When Choosing a Provider?

• Why It Works: This question provides value to potential customers by offering guidance, and it subtly highlights iCerMax™ as the right choice without overtly selling.

These questions are crafted to make the conversation flow naturally, bringing out personal stories, industry insights, and relatable moments that will keep viewers engaged and build trust in iCerMax™. They touch on key areas like Fuel & Oil decontamination, filtration fundamentals, monitoring, key troubleshooting methodology, and customer satisfaction while also showcasing the human side of the business.