The 7114 model focuses on creating 7 hours of content across 11 interactions through 4 platforms to build trust and engagement with the audience.
For Sagewise Kitchens, the content will highlight their expertise in custom kitchen design, the consultation process, competitive offerings, and customer-focused services.
7 ENGAGEMENT HOURS
Content: A detailed video explaining Sagewise Kitchens' approach to custom kitchen design. This includes the initial consultation, understanding client needs, the design phase, and the installation process.
Value: Builds transparency, educating viewers on what to expect when working with Sagewise Kitchens. It also demonstrates their expertise in design and execution.
Platform: YouTube, Website, Instagram
CUSTOMER TESTIMONIALS & STORIES (3 x 20MIN)
Content: Feature clients who’ve had their kitchens remodeled by Sagewise. Each testimonial highlights the before-and-after transformation, their experience working with the team, and how the renovation impacted their home life.
Value: Social proof is key to building trust in a high-investment industry like kitchen remodeling. Seeing satisfied clients provides credibility and confidence.
Platform: YouTube, Instagram, LinkedIn
CABINET CRAFTMANSHIP SERIES (3 x 15MIN)
Content: A behind-the-scenes look at how Sagewise creates custom cabinetry. Focus on the materials used, the craftsmanship that goes into each piece, and how they ensure durability and style.
Value: Showcases the high-quality work and attention to detail that sets Sagewise apart from competitors.
Platform: YouTube, Instagram, Facebook
LIVE Q&A: Kitchen Renovation Advice (1 hour)
Content: A live session where Sagewise’s designers and craftsmen answer common questions about kitchen renovations, such as budgeting, timelines, and choosing materials. Include tips for homeowners thinking of starting a renovation project.
Value: Engages the audience directly, providing free advice and positioning Sagewise as approachable experts. It builds a connection with potential clients while showcasing their knowledge.
Platform: YouTube Live, Facebook Live
Content: A video showcasing the latest kitchen design trends, from color schemes to layouts, smart kitchen technology, and sustainable materials. Discuss how Sagewise incorporates these trends into their projects.
Value: Positions Sagewise as a forward-thinking brand, helping clients see how they can stay ahead of design trends while making practical choices for their homes.
Platform: YouTube, Instagram, Facebook
Content: An interview with the founder of Sagewise Kitchens, discussing their journey into custom kitchen design, the importance of craftsmanship, and what drives the team to create exceptional spaces.
Value: Personalizes the brand by giving viewers insight into the passion and expertise behind Sagewise Kitchens. It helps build a relationship with potential clients by showcasing the human side of the business.
Platform: YouTube, Website
*Remember- at this point we've already recorded over 7 hours of long form content that we'll use to create Shorts & Posts.
YouTube:
- Full-length videos and episodes featuring the design process, client testimonials, and trend insights.
- SEO-optimized video titles to attract organic traffic from people searching for kitchen renovations.
Instagram:
- High-quality photos of finished kitchen projects, behind-the-scenes reels of cabinetry being crafted, and transformation videos.
- Use Instagram Stories for quick tips, polls about design preferences, and live Q&As with followers.
LinkedIn:
- Post articles about design trends, success stories from commercial projects, and kitchen renovation tips for homebuilders.
- Share company milestones, industry insights, and case studies to engage a more professional audience.
Facebook:
- Post video content, including client testimonials, behind-the-scenes videos, and live Q&A announcements.
- Create event pages for live Q&A sessions or exclusive kitchen design consultations.
TikTok:
- Post short, engaging videos showcasing kitchen makeovers, time-lapse transformations, and quick tips for kitchen design.
- Use trending sounds or design hacks to engage a broader audience
Pinterest:
- Create boards with beautiful kitchen designs, layout ideas, and cabinet styles. Each pin can link back to blog posts or videos on Sagewise’s website for more engagement.
Email Newsletter:
- Weekly or monthly emails featuring new content, such as design trends, recent projects, or advice on starting a kitchen renovation. Include links to blog posts and videos for deeper engagement.
WhatsApp Business:
- Direct messaging with potential clients about consultations, sending links to design galleries or testimonials. Use it for quick communication on project progress.
Google My Business:
- Regular updates with photos, videos, and posts showcasing new projects, client reviews, and blog content to boost local SEO.
Twitter:
- Share quick updates about new projects, kitchen design trends, and client reviews. Engage with the design community and share relevant articles or collaborations.
Website Blog:
- Long-form articles explaining the kitchen renovation process, design tips, or cabinetry craftsmanship. Embed YouTube videos and include calls to action for consultations or inquiries.
Sample of Interview Questions for the Podcast/Video Series
Can You Tell Us About the Beginnings of Sagewise Kitchens? What Inspired You to Specialize in Custom Kitchen Design?
Why It Works: Personal stories help humanize the brand, showing viewers the passion behind Sagewise’s craftsmanship.
2. What’s the Most Common Misconception Homeowners Have When Starting a Kitchen Renovation?
Why It Works: This educates potential clients and provides practical advice to viewers who may be considering a kitchen remodel.
3. What’s Been One of Your Favorite Kitchen Projects, and Why?
Why It Works: Personal stories about past projects highlight the uniqueness of each design and the satisfaction of transforming spaces for clients.
4. How Does Sagewise Approach Custom Cabinetry? Can You Walk Us Through the Process
Why It Works: Gives insight into the craftsmanship and attention to detail that makes Sagewise stand out in a competitive industry.
5. What Are Some of the Biggest Kitchen Design Trends You’re Seeing for 2024, and How Do They Influence Your Projects?
Why It Works: Showcases Sagewise as a thought leader in the kitchen design space, highlighting their knowledge of current trends and client preferences.
6. What Role Do Materials Play in the Customization Process, and How Do You Guide Clients in Choosing the Right Ones?
Why It Works: Reinforces the brand’s commitment to quality and detail, helping build confidence in potential clients.
7. For Someone Who’s Never Undertaken a Kitchen Renovation, What’s One Piece of Advice You’d Give Them Before They Start??
Why It Works: Practical advice helps build trust by showing that Sagewise is committed to client success and satisfaction.
8. Can You Talk About Your Favorite Aspect of Kitchen Design and What Drives Your Creativity?
Why It Works: Sharing creative inspiration helps personalize the brand and gives potential clients insight into Sagewise’s design philosophy.
9. What’s the Process Like for Clients When They Come to You With a Custom Kitchen Idea?
Why It Works: Clarifies the design process and expectations, making clients feel more comfortable about the experience.
10. What Sets Sagewise Kitchens Apart From Other Kitchen Design Companies?
Why It Works: Highlights Sagewise’s unique value proposition, positioning the brand as a leader in the custom kitchen space.
11. What’s Next for Sagewise Kitchens? Any Big Plans or Upcoming Projects We Should Know About?
Why It Works: Builds excitement for future projects and gives the audience a reason to stay engaged with the brand.
These questions are crafted to make the conversation flow naturally, bringing out personal stories, industry insights, and relatable moments that will keep viewers engaged and build trust in Wire Guys. They touch on key areas like solar energy, lighting, safety, and customer satisfaction while also showcasing the human side of the business.
FAQ'S