Here’s the idea: Research shows that to move someone from just being aware of your brand to actually trusting and engaging with it, you need two key elements. First, you need about 7 hours of interaction with them. This concept is based on studies that show how human connections are formed.

Second, Google found that when it comes to buying decisions, people typically need around 11 touchpoints – interactions with your content, whether it’s seeing your social media posts, watching a video, or visiting your website.

The 7114 Method combines these insights into a powerful approach: If you can strategically plan 7 hours of valuable engagement spread over at least 11 touchpoints, you create a natural path for people to go from being just aware of your business to becoming committed customers.

For small businesses, this could mean using a mix of videos, blog posts, emails, and social content designed to guide potential clients through a journey. "The key is to 'warm them up' before they’re ready to buy – and this method is specifically designed to do just that." -Dan Priestley

OF HOW A TATTOO BUSINESS COULD BENEFIT FROM THIS:

Here are the key content types: 

Artist Showcase

11 TOUCHPOINTS

*Remember- at this point we've already recorded over 7 hours of long form content that we'll use to create Shorts & Posts.

We will distribute the content across various platforms to maximize engagement:

1. YouTube: Full episodes and highlights.

2. Instagram: Snippets, stories, and time-lapse reels.

3. Facebook: Full posts, behind-the-scenes content, and live streams.

4. TikTok: Short, catchy clips showcasing the creative process.

5. LinkedIn: Articles on the artistry of tattooing and business insights.

6. Email Newsletter: Summaries, tips, and exclusive offers.

7. Pinterest: Boards showcasing tattoo designs and lifestyle elements.

8. Twitter: Quick updates and promo links.

9. Website Blog: In-depth articles and video embeds.

10. WhatsApp Status: Updates and links to featured content.

11. Google My Business: Client reviews and key highlights.

Interview Questions for the Podcast/Video Series

These questions are designed to bring out interesting stories, insights, and relatable content that viewers will find both enjoyable and reassuring:

1. Introduction to the Studio:

- “Tell us a bit about the Tattoo Studio and what makes it unique?”

- “What inspired you to start this studio, and how has it evolved since?”

2. Tattoo Artistry and Styles:

- “How would you describe the styles of tattoos you specialize in? Do you have a signature style?”

- “Can you walk us through the creative process from initial concept to the finished tattoo?”

3. Trust and Safety:

- “For someone considering their first tattoo, what advice would you give to help them choose the right design and artist?”

- “What measures do you take to ensure hygiene and safety at the studio?”

4. Lifestyle and Brand Identity:

- “Awhe isn’t just a tattoo studio; it’s also about lifestyle. How do tattoos, fashion, and lifestyle intersect at your studio?”

- “What kind of community or vibe are you cultivating here?”

5. Client Experience and Stories:

- “What’s one of the most memorable or meaningful tattoos you’ve done, and what was the story behind it?”

- “Can you share a success story where you helped bring a client’s vision to life?”

6. Tattoo Care and Aftercare:

- “What’s your go-to advice for tattoo aftercare to ensure the best results?”

- “Are there any common mistakes people make during the healing process that you’d want them to avoid?”

7. Inspiration and Passion:

- “Where do you draw your artistic inspiration from?”

- “What keeps you passionate about tattooing, even after years in the industry?”

8. Tattoo Trends and Industry Insights:

- “What are some current trends in the tattoo world that you’re excited about?”

- “How do you see the future of the tattoo and lifestyle industry evolving?”

9. Fun and Lighthearted Questions:

- “If you could tattoo any famous person, who would it be and what design would you suggest?”

- “What’s the craziest or most unusual request you’ve ever received?”

10. Final Thoughts:

- “What message do you have for anyone thinking of getting their next tattoo at Awhe Studio?”

---

Conclusion

With this 7114 content plan, we’ll be able to create a comprehensive and engaging content strategy that not only showcases Awhe Tattoo & Lifestyle Studio’s artistic talent but also builds trust, educates viewers, and offers a glimpse into the studio’s culture and values. The interviews will bring out the human side of the business, making it more relatable and reassuring for potential clients.

This kind of content will resonate with both tattoo enthusiasts and those curious about getting inked for the first time. It’s an excellent way to showcase the studio's professionalism and passion while building a loyal community around the brand.