Discover our proposed content creation strategy, carefully crafted to optimise Louie Daniele's one-of-a-kind Content Ecosystem. Our approach is designed to create a lasting, compounding impact that will breathe new life into your digital presence and cement your legacy online.

DPM's Content Matrix model focuses on creating 7 hours of content across 11 interactions through 4 platforms to build trust and engagement with the audience. 

For Louie Daniele, the content will highlight their expertise in high quality, jewelry and customer-focused services with some personal touches.

The Content Matrix is unpacked below into "Hours, Ecosystem and Trust" engagement categories. 

This video covers the most important things to do for SEO Optmisation, Customer Review Management, Website Performance, SMO (Social Media Optimisation) & Content Strategies. 

Included in this content are steps that you can take to plan and estimate the tasks to be done that will improve your organic metrics.

Heck! And if that's not enough, why don't we just throw in a detailed plan to help you create 7 Hours of Content, Trust point topics and Guidelines for content type specific to channel (platform) type.

CUSTOMER TESTIMONIALS & STORIES (3 x 20MIN)

Content: Feature clients who have purchased engagement rings, custom diamond jewelry, or special gifts. Each client can share their story, the significance of the piece, and how Louie Daniele brought their vision to life.

Value: Social proof and emotional connection are key for luxury buyers. Real client stories highlight the personal and meaningful nature of Louie Daniele’s jewelry.

Platform: YouTube, Instagram, Facebook

DIAMOND EDUCATION SERIES (3 x 20MIN)

Content: A series of videos that educate viewers on different types of diamonds (4 Cs: cut, color, clarity, and carat), how to choose the right diamond for an engagement ring, and tips on buying ethically sourced diamonds.

Value: Establishes Louie Daniele as a knowledgeable and trustworthy jeweler, empowering customers to make informed decisions.

Platform: YouTube, LinkedIn, Website

*Remember- at this point we've already recorded over 7 hours of long form content that we'll use to create Shorts & Posts.

YouTube:   

   - Full-length episodes showcasing craftsmanship, client stories, and the diamond education series.

   - SEO-focused titles to reach potential buyers researching jewelry.

Instagram:

   - High-quality photos of custom jewelry, reels of behind-the-scenes craftsmanship, and client testimonials.

   - Use stories to engage with followers, post polls about design preferences, or showcase upcoming collections.

LinkedIn:

   - Post in-depth articles on the jewelry design process, the ethical sourcing of diamonds, and industry trends.

   - Share company milestones, new designs, and collaborations with other luxury brands or jewelers.

Facebook:

   - Use Facebook to post full video content, including interviews, product features, and customer testimonials.

   - Create event pages for upcoming live Q&A sessions or new collection launches.

TikTok:

   - Create short videos that highlight quick, visually appealing moments: time-lapse footage of custom pieces being created, or a quick glimpse into diamond grading and selection.

Pinterest:

   - Create boards showcasing engagement rings, diamond designs, and custom jewelry. Each pin can lead to a specific blog post or video on Louie Daniele’s website or YouTube channel.

Email Newsletter:

   - Send weekly or monthly updates that highlight a client’s custom story, new diamond collections, educational guides on buying jewelry, and tips on caring for luxury items.

WhatsApp Business:

   - Use WhatsApp to directly send links to high-value content like the “Diamond Education Series” or notify clients about upcoming live Q&A sessions.

Google My Business:

   - Regularly post customer reviews, photos of finished pieces, and new blog content to keep the Google profile active and SEO-optimized.

Twitter:

   - Quick updates on new pieces, client reviews, or upcoming events like a product launch. Share quotes about jewelry design or short diamond buying tips.

Website Blog:

   - Host long-form content like detailed articles on diamond grading, the legacy of Louie Daniele as a jeweler, and guides to buying custom jewelry. Embed videos from YouTube for cross-platform engagement.

Sample of Interview Questions for the Podcast/Video Series 

1. Tell Us About the Origins of Louie Daniele and What Inspired You to Start a Jewelry Business.

• Why It Works: Personal stories help build a connection and trust with the audience, showcasing Louie’s passion for his craft and the heritage of the business.

2. How Do You Approach Designing Custom Jewelry Pieces for Clients? What’s That Process Like?

• Why It Works: Provides insight into the unique, personalized service Louie Daniele offers, differentiating the business from mass-market jewelers.

3. Can You Share a Story of One of the Most Memorable Custom Pieces You’ve Designed?

• Why It Works: Stories sell. Highlighting memorable pieces showcases the brand’s creativity and ability to bring clients' visions to life.

4. Diamond Selection Is Such a Critical Part of Jewelry—What Should Customers Know When Choosing the Right Diamond for Them?

• Why It Works: This educates the audience and positions Louie as an expert who helps clients make informed decisions about their purchases.

5. What Are the Key Values or Standards You Hold When Sourcing Your Diamonds and Precious Metals?

• Why It Works: Focuses on the importance of ethical sourcing, building trust with eco-conscious and ethical buyers.

6. How Do You Ensure That Each Piece of Jewelry You Create Meets the High Standards of Louie Daniele?

• Why It Works: Reinforces the brand’s commitment to quality and detail, helping build confidence in potential clients.

7. What’s One Common Mistake People Make When Buying an Engagement Ring, and How Can They Avoid It?

• Why It Works: Practical advice that builds value and credibility, while also relating to a key life milestone.

8. Can You Talk About the Trends You’re Seeing in Jewelry Design Today, and How Louie Daniele Is Innovating to Stay Ahead?

• Why It Works: Keeps the conversation relevant to current trends and shows that Louie Daniele is forward-thinking.

9. What’s the Biggest Challenge You’ve Faced as a South African Jeweler, and How Did You Overcome It?

• Why It Works: Highlights resilience and determination, which builds admiration and connection with the brand.

10. What’s Your Personal Favorite Piece You’ve Designed or Worked On?

• Why It Works: Personal favorites provide insight into Louie’s passion and artistic preferences.

11. Where Do You See Louie Daniele Going in the Next Few Years? Any New Projects or Collections We Should Be Excited About?

• Why It Works: Builds excitement for the future and creates a sense of anticipation for upcoming launches or designs.

These questions are crafted to make the conversation flow naturally, bringing out personal stories, industry insights, and relatable moments that will keep viewers engaged and build trust in Wire Guys. They touch on key areas like solar energy, lighting, safety, and customer satisfaction while also showcasing the human side of the business.