Simplifying Financial Management and Empowering Businesses with Expert Accounting Solutions

Discover our proposed content creation strategy, carefully crafted to optimise HP Accounting Service's one-of-a-kind Content Ecosystem. Our approach is designed to create a lasting, compounding impact that will breathe new life into your digital presence and cement your legacy online.

DPM's Content Matrix model focuses on creating 7 hours of content across 11 interactions through 4 platforms to build trust and engagement with the audience. 

For HP Accounting Service's, the content will highlight their expertise in high quality, professional accounting services and  customer-focused services with some personal touches.

The Content Matrix is unpacked below into "Hours, Ecosystem and Trust" engagement categories. 

This video covers the most important things to do for SEO Optmisation, Customer Review Management, Website Performance, SMO (Social Media Optimisation) & Content Strategies. 

Included in this content are steps that you can take to plan and estimate the tasks to be done that will improve your organic metrics.

Heck! And if that's not enough, why don't we just throw in a detailed plan to help you create 7 Hours of Content, Trust point topics and Guidelines for content type specific to channel (platform) type.

TESTIMONIALS & CASE STUDIES (3 x 20MIN)

Content: Showcase client success stories that illustrate the impact of proper accounting and tax planning. 

Value: Social proof is key to building trust in an industry like financial & Tax consulting services. Seeing satisfied clients provides credibility and confidence.

Platform: YouTube, Instagram, LinkedIn

COMPETITIVE ADVANTAGE SERIES (3 x 15MIN)

Content: An in depth look at how HP Accounting Services stands out from conventional accounting providers. Discuss most popular services and some insight into how they over deliver. (Without giving away 'secret recipies'). Inspire aspiring accounting individuals with real life tips. 

Value: Showcases the high-quality work and attention to detail that sets HP Accounting Services apart from competitors.

Platform: YouTube, Instagram, Facebook

*Remember- at this point we've already recorded over 7 hours of long form content that we'll use to create Shorts & Posts over various channels.

YouTube:   

- Full-length videos and episodes featuring the process, client testimonials, and insights.

- SEO-optimized video titles to attract organic traffic from people searching for Tax services.

Instagram:

  - High-quality photos of finished projects, behind-the-scenes reels of stories being curated, and transformation videos.

  - Use Instagram Stories for quick tips, polls about design preferences, and live Q&As with followers.

LinkedIn:

   - Post articles about filming trends, success stories from commercial projects, and filming tips for content creators.

   - Share company milestones, industry insights, and case studies to engage a more professional audience.

Facebook:

  - Post video content, including client testimonials, behind-the-scenes videos, and live Q&A announcements.

  - Create event pages for live Q&A sessions or exclusive storytelling consultations.

TikTok:

  - Post short, engaging videos showcasing storytelling curation, time-lapse transformations, and quick tips for narrative or content creation.

  - Use trending sounds or design hacks to engage a broader audience

Pinterest:

   - Create boards with beautiful or unique imagery, layout ideas, and narrative styles. Each pin can link back to blog posts or videos on Panga Films website for more engagement.

Email Newsletter:

   - Weekly or monthly emails featuring new content, such as narrative trends, recent projects, or advice on starting a filming project. Include links to blog posts and videos for deeper engagement.

WhatsApp Business:

   - Direct messaging with potential clients about consultations, sending links to galleries or testimonials. Use it for quick communication on project progress.

Google My Business:

   - Regular updates with photos, videos, and posts showcasing new projects, client reviews, and blog content to boost local SEO.

Twitter:

   - Share quick updates about new projects, trends, and client reviews. Engage with the publication community and share relevant articles or collaborations.

Website Blog:

   - Long-form articles explaining the storytelling process, tips, or technological advances. Embed YouTube videos and include calls to action for consultations or inquiries.

Sample of Interview Questions for the Podcast/Video Series 

1. Can You Tell Us About the Beginnings of PANGA Films? What Inspired You to travel and tell people's stories?

• Why It Works: Personal stories help humanize the brand, showing viewers the passion behind Panga's passion.

2. What’s the Most Common Misconception Brands or People Have When Starting a Storytelling project?

• Why It Works: This educates potential clients and provides practical advice to viewers who may be considering a narrative.

3. What’s Been One of Your Favorite Filming Projects, and Why?

• Why It Works: Personal stories about past projects highlight the uniqueness of each story and the satisfaction of transforming stories to legacy for clients.

4. How Does Panga Film's Approach Filming or Storytelling? Can You Walk Us Through the Process

• Why It Works: Gives insight into the craftsmanship and attention to detail that makes Panga Films stand out in a competitive industry.

5. What Are Some of the Biggest Storytelling Trends You’re Seeing for 202, and How Do They Influence Your Projects?

• Why It Works: Showcases Panga Films as a thought leader in the film making space, highlighting their knowledge of current trends, client and viewer preferences.

6. What Role Does Technology / Tools Play in the Film making Process, and How Do You Guide Clients in Choosing the Right Ones?

• Why It Works: Reinforces the brand’s commitment to quality and detail, helping build confidence in potential clients.

7. For Someone Who’s Never Undertaken a Filming Project, What’s One Piece of Advice You’d Give Them Before They Start??

• Why It Works: Practical advice helps build trust by showing that Panga is committed to client success and satisfaction.

8. Can You Talk About Your Favorite Aspect of Filming and What Drives Your Creativity?

• Why It Works: Sharing creative inspiration helps personalize the brand and gives potential clients insight into Panga's storytelling philosophy.

9. What’s the Process Like for Clients When They Come to You With a Story / Idea?

• Why It Works: Clarifies the elicitation process and expectations, making clients feel more comfortable about the experience.

10. What Sets Panga Films Apart From Other Filming & Production Companies?

• Why It Works: Highlights Panga Film's unique value proposition, positioning the brand as a leader in the Filming / Storytelling space.

11. What’s Next for Panga Films? Any Big Plans or Upcoming Projects We Should Know About?

• Why It Works: Builds excitement for future projects and gives the audience a reason to stay engaged with the brand.

These questions are crafted to make the conversation flow naturally, bringing out personal stories, industry insights, and relatable moments that will keep viewers engaged and build trust in Panga Films. They touch on key areas like authenticity, integrity, cost saving, lighting, safety, and legacy satisfaction while also showcasing the human side of the business.