Why Every Hardworking SME Needs a Digital Wide Scan

Published: February 2025

In today’s fast-paced digital world, having an online presence isn’t just optional—it’s essential. At Digital Product Managers, we believe that every hardworking SME deserves the opportunity to thrive in the digital landscape. That’s why we’ve developed the Digital Wide Scan, a powerful tool designed to give small and medium-sized businesses (SMEs) a comprehensive view of their digital footprint.

🚀 What Is a Digital Wide Scan?

A Digital Wide Scan is more than just an audit; it’s a strategic assessment of an SME’s entire digital ecosystem. It helps businesses:

• Analyze potential gaps in their online presence

• Identify quick, legitimate methods to resolve these gaps

• Map a clear path from where they are now to where they want to be

Our scan focuses on key digital pillars that determine a brand’s online visibility and credibility:

1. SEO (Search Engine Results Page - SERP) Performance

2. Review Quality & Quantity (because social proof matters!)

3. Website Performance (speed, user experience, mobile-friendliness)

4. Social Media Optimization (SMO) for all key platforms

5. Content Strategy Evaluation, including opportunities to build trust and engagement

📊 The Science Behind It: Why It Works

We didn’t just pull this strategy out of thin air. Our approach is backed by Google’s foundational studies like the Zero Moment of Truth (ZMOT) and Micro-Moments. These insights reveal that:

• Consumers need at least 7 hours of content exposure

• 11 meaningful interactions with a brand

• Across 4 or more platforms

…before they develop enough trust to make a purchasing decision.

This is exactly why we start with a Digital Wide Scan—to provide SMEs with a clear, data-driven view of their current digital state, identify the gaps that may be holding them back, and outline actionable steps to reach their desired future state.

💡 Why SMEs Can’t Afford to Skip This

Without understanding the full picture of your digital presence, it’s like trying to win a race without knowing the track. The Digital Wide Scan equips SMEs with:

• A landscape view of their current digital performance

• Insights into their desired future state

• Identified gaps with recommendations on how to close them efficiently

At Digital Product Managers, we’re here to help SMEs not just survive but thrive in the digital age. It all starts with seeing the full picture.

👉 Ready to uncover the potential of your digital presence? Contact us today to schedule your Digital Wide Scan!