DIGITAL PRODUCT MANAGERS

epoxy flooring & countertops

"Let your lifestyle be your legacy..."

Discover our proposed content creation strategy, carefully crafted to optimise NutriFundi's one-of-a-kind Content Ecosystem. Our approach is designed to create a lasting, compounding impact that will breathe new life into your digital presence and cement your legacy online.

DPM's Content Matrix model focuses on creating 7 hours of content across 11 interactions through 4 platforms to build trust and engagement with the audience.

For NutriFundi, the content will discover their unique consulting dietetic practice and highlight their evidence-based nutrition therapy. Experience how they apply these principles in their consultations and mealplans.

The Content Matrix is unpacked below into "Hours, Ecosystem and Trust" engagement categories.

Here's an example

This video covers the most important things to do for SEO Optmisation, Customer Review Management, Website Performance, SMO (Social Media Optimisation) & Content Strategies.

Included in this content are steps that you can take to plan and estimate the tasks to be done that will improve your organic metrics.

Heck! And if that's not enough, we'll throw in a detailed plan to help you create 7 Hours of Content, Trust point topics and Guidelines for content type specific to channel (platform) type.

7 ENGAGEMENT HOURS

company overview (15Min)

Content: A detailed video explaining NutriFundi's approach to Nutrition therapy. This includes the initial consultation, understanding client needs and presenting a solution.

Highlight key solutions like Sport nutrition, weight loss, personalized meal plans, body composition analysis and more.

Value: Builds transparency, educating viewers on what to expect when working with NutriFundi consultants & dieticians. It also demonstrates their expertise in personalized elicitation and execution.

Platform: YouTube, Website, Instagram

TESTIMONIALS & CASE STUDIES (3 x 20MIN)

Content: Showcase client success stories that illustrate the impact of proper nutritional understanding & consistency.

Value: Social proof is key to building trust in an industry like Nutrition & Health conditioning. Seeing satisfied clients provides credibility and confidence.

Platform: YouTube, Instagram, LinkedIn

CUSTOMER STORY / TESTIMONIAL #1

Example: Megan and Hein needed to look at their nutrition that fuels their daily demands for work/ life balance and with a new comer on the way, longevity and health is the highest priority.

This is how NutriFundi helped them.

CUSTOMER STORY / TESTIMONIAL #2

Example: Taylor and family were tired of the same menu every day. Over time the kitchen occupation decreases from family to one person. This family wanted to look at their nutrition with a meal plan that brings everyone back lending a hand in the kitchen enjoying wholesome meals.

This is how NutriFundi helped them.

CUSTOMER STORY / TESTIMONIAL #3

Example: Rihanna used to buy the ingredients 'on the fly' whenever she felt hungry. This resulted in bad food choices often leaving her with a feeling of regret and low energy. She's determined in her pursuit for success and needed a nutrition plan from an expert.

This is how NutriFundi helped them.

student STORY / TESTIMONIAL #1

Example: Megan and Hein needed to look at their nutrition that fuels their daily demands for work/ life balance and with a new comer on the way, longevity and health is the highest priority.

This is how NutriFundi helped them.

student STORY / TESTIMONIAL #2

Example: Taylor and family were tired of the same menu every day. Over time the kitchen occupation decreases from family to one person. This family wanted to look at their nutrition with a meal plan that brings everyone back lending a hand in the kitchen enjoying wholesome meals.

This is how NutriFundi helped them.

student STORY / TESTIMONIAL #3

Example: Rihanna used to buy the ingredients 'on the fly' whenever she felt hungry. This resulted in bad food choices often leaving her with a feeling of regret and low energy. She's determined in her pursuit for success and needed a nutrition plan from an expert.

This is how NutriFundi helped them.

EPOXY EDUCATION SERIES (3 x 15MIN)

Content: An in depth look at how NutriFundis stand out from conventional dietician practices. Discuss most popular services and some insight into how they over deliver. (Without giving away 'secret recipies'). Inspire aspiring dietician individuals with real life tips.

Value: Showcases the high-quality work ethic and attention to detail that sets NutriFundi apart from the conventional.

Platform: YouTube, Instagram, Facebook

choosing the right products

This episode will focus on the different factors a Dietitian takes into account when dealing with every individual.

diy or applicator training

This episode will explore how important nutrition is and how it often is widely overlooked until being forced to do so.

expert guidance

Educate clients on the importance of having results that provide guidance, backed by history that can promote consistent health decisions.

LIVE Q&A: Fundamental advice and Nutrition related guidance (1 hour)

Content: A live session where the NutriFundi team answer common questions about fundamental nutrition, such as analysis, what the results imply, responsible calibration and the overall process. Include tips that are immediate value factors.

Value: Engages the audience directly, providing free advice and positioning NutriFundi as approachable experts. It builds a connection with potential clients while showcasing their knowledge.

Platform: YouTube Live, Facebook Live

INDUSTRY TRENDS (15 min)

Content: A video showcasing the latest "UN-healthy" trends, Health trends, Sports & activity demands, and how people can manage together. Discuss how NutriFundi incorporates these trends into their offering.

Value: Positions NutriFundi as a forward-thinking brand, helping clients see how they can stay ahead of trends while making practical choices for their own Wellbeing.

Platform: YouTube, Instagram, Facebook

Interview with FOUNDER: empowering individuals and athletes to achieve peak nutrition through informed choices (1 hour)

Content: An interview with the founder. Discussing their journey into Nutrition & Health therapy, the importance of what you put in is what you get out, and what drives the team to create exceptional service. Also sharing their experiences of challenges related to health & the mindset for the unforeseen.

Value: Personalises the brand by giving viewers insight into the passion and expertise behind NutriFundi. It helps build a relationship with potential clients by showcasing the human side of the business.

Platform: YouTube, Website

THE ENGAGEMENT ECOSYSTEM

*Remember- at this point we've already recorded over 7 hours of long form content that we'll use to create Shorts & Posts over various channels.

YouTube:

- Full-length videos and episodes featuring the process, client testimonials, and insights.

- SEO-optimized video titles to attract organic traffic from people searching for Nutritional insight.

Instagram:

- High-quality photos of finished projects, behind-the-scenes reels of stories being curated, and transformation videos.

- Use Instagram Stories for quick tips, polls about design preferences, and live Q&As with followers.

LinkedIn:

- Post articles about health trends, success stories from projects, and health tips for individuals.

- Share company milestones, industry insights, and case studies to engage a more devoted audience.

Facebook:

- Post video content, including client testimonials, behind-the-scenes videos, and live Q&A announcements.

- Create event pages for live Q&A sessions or exclusive 'personal trainer' consultations.

TikTok:

- Post short, engaging videos showcasing storytelling curation, time-lapse transformations, and quick tips for healthier living.

- Use trending sounds or design hacks to engage a broader audience

Pinterest:

- Create boards with beautiful or unique imagery, health ideas, and food types. Each pin can link back to blog posts or videos on NutriFundi's website for more engagement.

Email Newsletter:

- Weekly or monthly emails featuring new content, such as health trends, recent projects, or advice. Include links to blog posts and videos for deeper engagement.

WhatsApp Business:

- Direct messaging with potential clients about consultations, sending links to galleries or testimonials. Use it for quick communication on project progress.

Google My Business:

- Regular updates with photos, videos, and posts showcasing new projects, client reviews, and blog content to boost local SEO.

Twitter:

- Share quick updates about new projects, trends, and client reviews. Engage with the health community and share relevant articles or collaborations.

Website Blog:

- Long-form articles explaining the individuals nutrition discovery process, tips, or technological advances. Embed YouTube videos and include calls to action for consultations or inquiries.

11 TRUST POINTS

Sample of Interview Questions for the Podcast/ Video Series

Can You Tell Us About the Beginnings of NutriFundi? What Inspired You to <agreed_topic>?

Why It Works: Personal stories help humanize the brand, showing viewers the passion behind Panga's passion.

2. What’s the Most Common Misconception Brands or People Have When <agreed_topic>?

Why It Works: This educates potential clients and provides practical advice to viewers who may be considering a narrative.

3. What’s Been One of Your Favorite <agreed_topic> Projects, and Why?

Why It Works: Personal stories about past projects highlight the uniqueness of each story and the satisfaction of transforming stories to legacy for clients.

4. How Does NutriFundi Approach <agreed_topic>? Can You Walk Us Through the Process

Why It Works: Gives insight into the elicitation and attention to detail that makes NutriFundi stand out in a competitive industry.

5. What Are Some of the Biggest Health Trends You’re Seeing for 202, and How Do They Influence Your Projects?

Why It Works: Showcases NutriFundi as a thought leader in the nutrition space, highlighting their knowledge of current trends and client preferences.

6. What Role Does Technology / Tools Play in the Nutrition Therapy Process, and How Do You Guide Clients in Choosing the Right Ones?

Why It Works: Reinforces the brand’s commitment to quality and detail, helping build confidence in potential clients.

7. For Someone Who’s Never Undertaken Nutrition, What’s One Piece of Advice You’d Give Them Before They Start??

Why It Works: Practical advice helps build trust by showing that NutriFundi is committed to client success and satisfaction.

8. Can You Talk About Your Favorite Aspect of <agreed_topic> and What Drives Your Passion?

Why It Works: Sharing passion & inspiration helps personalize the brand and gives potential clients insight into NutriFundi's philosophy.

9. What’s the Process Like for Clients When They Come to You With a <agreed_topic>?

Why It Works: Clarifies the elicitation process and expectations, making clients feel more comfortable about the experience.

10. What Sets NutriFundi Apart From Other Health Practices?

Why It Works: Highlights NutriFundi's unique value proposition, positioning the brand as a leader in the health and nutrition space.

11. What’s Next for NutriFundi? Any Big Plans or Upcoming Projects We Should Know About?

Why It Works: Builds excitement for future projects and gives the audience a reason to stay engaged with the brand.

These questions are crafted to make the conversation flow naturally, bringing out personal stories, industry insights, and relatable moments that will keep viewers engaged and build trust in your Business. They touch on key areas like authenticity, integrity, cost saving, lighting, safety, and legacy satisfaction while also showcasing the human side of the business.

SHORT CASE STUDY

We setup a 1 hour session with Charnell Retief (Owner @ NutriFundi) to get a feel for their process, work ethic & what sets them apart.

intro Interview [1 Hour]

FAQ'S

How can i create content for my business?

You should start by Identifying five Key Content Pillars to align with your businesses expertise and audience needs:

1. Services: Tutorials, maintenance tips, and service walkthroughs showcasing your craftsmanship.

2. Industry Insights: Highlighting eco-friendly trends and technological advancements.

3. Customer Success Stories: Visual before-and-after transformations backed by testimonials.

4. Common Problems & Solutions: Practical advice addressing typical target market / audience concerns.

5. Community Impact: Your / Company's role in local development and sustainability efforts.

what will it cost to create content for my business?

how to use ai safely in my business?

Page updated

Google Sites

Report abuse