The 7114 model focuses on creating 7 hours of content across 11 interactions through 4 platforms to build trust and engagement with the audience. 

For Wire Guys, the content will highlight their expertise in cable management, solutions, product offerings, and customer-focused services.

CUSTOMER TESTIMONIALS & CASE STUDIES (3 x 20MIN)

Content: Feature real customers discussing how Wire Guys has helped them solve cable management challenges. Include visuals of installations.

Value: Social proof showcasing the positive impact of Wire Guys’ solutions, building trust and showing the application of their services.

Platform: YouTube, Instagram, LinkedIn

PRODUCT HIGHLIGHT SERIES (3 x 15MIN)

Content: Detailed product demonstrations, starting with the most popular products such as cable trays, wire mesh cable trays, and custom solutions.

Value: Educates customers on how these products work, their benefits, and how they solve problems in industries like construction, data centers, and more.

Platform: YouTube, Website, Instagram

*Remember- at this point we've already recorded over 7 hours of long form content that we'll use to create Shorts & Posts. 

We will distribute the content across various platforms to maximize engagement: 

YouTube: Full episodes and highlight clips from interviews and product demos. SEO-focused titles to improve discoverability.

Instagram: Short snippets, reels, and time-lapse videos showcasing installations. Share behind-the-scenes content from product creation and customer testimonials.

LinkedIn: Share blog posts and in-depth articles on the importance of cable management. Promote company updates and professional case studies.

Facebook: Upload full video content and create event posts for live Q&A sessions. Engage with customers through comments and polls to understand their challenges.

Twitter: Quick tips, updates, and behind-the-scenes photos with links to full content. Share customer success stories and tips for improving efficiency with cable management.

Email Newsletter: Weekly email highlighting featured content (such as case studies and product tutorials). Include special offers or promotions for loyal customers.

Website Blog: Embed YouTube videos on your website, supplemented by blog posts explaining product benefits, how-to guides, and industry insights. Use SEO to attract organic traffic.

TikTok: Short, engaging videos showing fast-paced installations, product comparisons, and behind-the-scenes action.

Pinterest: Create boards featuring organized cable management solutions for different industries. Highlight sleek design and functionality of products.

Google My Business: Post content like customer reviews, product highlights, and location-based promotions to boost local SEO.

WhatsApp Broadcasts: Share links to your latest content, live events, and product highlights directly with your customer base.

Sample of Interview Questions for the Podcast/Video Series 

1. How Did Wire Guys Start, and What Inspired You to Enter the Electrical and Solar Industry?

• Why It Works: This question helps humanize the business by sharing the founder’s story and passion. Viewers love to hear about the journey behind a brand.

2. Over the Years, What’s Been One of the Most Memorable Projects You’ve Worked On, and Why?

• Why It Works: Sharing specific, memorable experiences can give insight into the unique challenges and satisfaction of electrical work. It can also highlight the personal connection Wire Guys has with its projects and clients.

3. Can You Walk Us Through a Typical Day in the Life of an Electrician at Wire Guys?

• Why It Works: This gives viewers a behind-the-scenes look into the daily operations, showing the professionalism and attention to detail involved in their work. It’s relatable and humanizes the team.

4. Solar Energy Is Gaining Popularity—How Do You Approach Solar Installations for Homes and Businesses?

• Why It Works: This educates viewers on Wire Guys’ expertise in solar, while addressing a growing need in the market. It positions the company as a forward-thinking provider in the energy space.

5. What’s the Biggest Misconception People Have About Electrical Work or Solar Installations?

• Why It Works: By addressing common misconceptions, this question helps reassure potential customers who may have concerns or fears about electrical work or solar energy.

6. How Has the Transition to Renewable Energy, Like Solar, Changed the Electrical Industry, and What’s Exciting About the Future?

• Why It Works: This taps into industry trends and future-forward thinking, which keeps viewers engaged and interested in how Wire Guys is staying ahead in the evolving energy sector.

7. With Lighting Being Such a Key Element in Homes and Businesses, How Do You Help Clients Choose the Right Lighting Solutions?

• Why It Works: This provides practical advice that viewers can use, and it positions Wire Guys as experts in not only electrical work but also aesthetic and functional aspects like lighting.

8. Safety Is Clearly a Priority in Electrical Work—What Are Some Key Safety Practices You Follow During Installations?

• Why It Works: It reassures viewers that Wire Guys takes safety seriously, which is a major concern for customers when it comes to electrical installations and solar setups.

9. Can You Share a Story of a Challenging Installation Where the Outcome Was Really Satisfying?

• Why It Works: A story of overcoming challenges shows the problem-solving skills and determination of the team, building trust and relatability.

10. How Do You Ensure That the Solar Solutions You Install Are Both Environmentally Friendly and Cost-Effective for Clients?

• Why It Works: This reinforces the value proposition of solar energy, focusing on both sustainability and savings, which appeals to eco-conscious and budget-aware viewers.

11. For Someone Who’s Never Had Solar or Electrical Work Done, What Would You Recommend They Look for When Choosing a Provider?

• Why It Works: This question provides value to potential customers by offering guidance, and it subtly highlights Wire Guys as the right choice without overtly selling.

These questions are crafted to make the conversation flow naturally, bringing out personal stories, industry insights, and relatable moments that will keep viewers engaged and build trust in Wire Guys. They touch on key areas like solar energy, lighting, safety, and customer satisfaction while also showcasing the human side of the business.